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5 Questions to Help You Describe What You Do
Posted by Beth Cole in Marketing, Target Market on 01 7th, 2010 | No Comments

5 Questions to Help You Describe What Yo...

Most of you know by now that your business is not about you. People who are checking you out aren’t looking for coaching or consulting. They want to find solutions to a problem. Your job is to know what that problem is and to explain what you do in terms of results. Imagine what it would be like...
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Qualifying prospects for your coaching business
Posted by Beth Cole in Marketing, Target Market on 10 10th, 2009 | 2 Comments

Qualifying prospects for your coaching b...

How would you go about making a guest list for a really fun surprise birthday party? Think with me out loud here. You might start with people who are easy going and who you love hanging out with. You might consider people you have known for a long time, friends with whom you have history. Family members...
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8 questions to help you find your coaching specialty
Posted by Beth Cole in Target Market on 06 28th, 2009 | 1 Comment

8 questions to help you find your coachi...

[Photo credit Daveness 98 on Flickr] When you first open your coaching practice or even after being in it for a year or two, you may not know your coaching specialty, i.e. that group of people who are the hand-in-glove fit for you. It’s okay to cruise along in discovery mode for awhile, but eventually...
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Choosing your market
Posted by Beth Cole in Target Market on 04 16th, 2009 | No Comments

Choosing your market...

I was on the hunt for an Easter gift for my daughter last week and ended in up the handbag section at her favorite department store. Geez Louise, there were a billion choices of styles, sizes and colors. After 45 minutes of  checking them all out –  nah, not that one, too many zippers…nope,...
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