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An easier way to offer services
Posted by Beth Cole in Branding, Goal setting, Identity Design, Marketing, Proprietary Packages, Website Options on 09 3rd, 2009 | No Comments

An easier way to offer services...

Have you ever seen the Progressive insurance commercial on television that features a spokeswoman and customer in an insurance “store”, browsing through shelves of insurance (i.e. boxes that say Motorcycle Insurance, Homeowners Insurance, RV Insurance, etc.)? I love this visual depiction...
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3 Reasons to write your own web content
Posted by Beth Cole in Marketing, Proprietary Packages on 07 8th, 2009 | No Comments

3 Reasons to write your own web content...

[Photo Credit Flickr smoorenburg ] I know that some readers may disagree with me when I say you should write own your web content. Some of you may feel uncomfortable writing, may not have time to write, or just prefer hiring a professional writer for projects such as this, but I am here to encourage...
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Could you make a TV show?
Posted by Beth Cole in Proprietary Packages on 05 18th, 2009 | No Comments

Could you make a TV show?...

Have you ever heard of Gary Vaynerchuk? Me, neither. That is until I started seeing his name as a speaker on just about every conference agenda I saw…South by SouthWest SXSW in Austin, Future of Web Apps in Miami, Web 2.0 New York…you get the picture. So, I thought, who is this Gary Vaynerchuk...
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What’s your offer
Posted by Beth Cole in Proprietary Packages on 04 18th, 2009 | No Comments

What’s your offer...

Anybody can offer hourly coaching or services, but you are not just anybody, right? You have a unique style, perspective and approach. Your prospects are interested in what you bring to the table that no one else can. It might be your initial assessment, or a proprietary method of action planning or...
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