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5 Questions to Help You Describe What You Do
Posted by Beth Cole in Marketing, Target Market on 01 7th, 2010 | No Comments

5 Questions to Help You Describe What Yo...

Most of you know by now that your business is not about you. People who are checking you out aren’t looking for coaching or consulting. They want to find solutions to a problem. Your job is to know what that problem is and to explain what you do in terms of results. Imagine what it would be like...
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Qualifying prospects for your coaching business
Posted by Beth Cole in Marketing, Target Market on 10 10th, 2009 | 2 Comments

Qualifying prospects for your coaching b...

How would you go about making a guest list for a really fun surprise birthday party? Think with me out loud here. You might start with people who are easy going and who you love hanging out with. You might consider people you have known for a long time, friends with whom you have history. Family members...
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An easier way to offer services
Posted by Beth Cole in Branding, Goal setting, Identity Design, Marketing, Proprietary Packages, Website Options on 09 3rd, 2009 | No Comments

An easier way to offer services...

Have you ever seen the Progressive insurance commercial on television that features a spokeswoman and customer in an insurance “store”, browsing through shelves of insurance (i.e. boxes that say Motorcycle Insurance, Homeowners Insurance, RV Insurance, etc.)? I love this visual depiction...
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3 Reasons to write your own web content
Posted by Beth Cole in Marketing, Proprietary Packages on 07 8th, 2009 | No Comments

3 Reasons to write your own web content...

[Photo Credit Flickr smoorenburg ] I know that some readers may disagree with me when I say you should write own your web content. Some of you may feel uncomfortable writing, may not have time to write, or just prefer hiring a professional writer for projects such as this, but I am here to encourage...
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What Celine Dion taught me about marketing
Posted by Beth Cole in Marketing on 06 1st, 2009 | No Comments

What Celine Dion taught me about marketi...

We enjoyed Celine Dion in Omaha from the sixth row a few months ago. I couldn’t help but filter her concert through the marketing grid in my head. Here’s what came out. Be honest and humble. Celine’s original concert in Omaha last fall was cancelled because she got sick. Her first words...
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What 30 Minutes a Day Will Get You
Posted by Beth Cole in Goal setting, Marketing on 05 21st, 2009 | No Comments

What 30 Minutes a Day Will Get You...

You know how you are so used to someone that you see them without really seeing them? Well, the other day it was like I “saw” my husband for the first time and wow — he has lost 15 pounds and he is looking fab-lee-ous! One thing I admire so much about him, once he makes up his mind...
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Share what you know
Posted by Beth Cole in Marketing on 05 13th, 2009 | 1 Comment

Share what you know...

I did a fun thing last week. I attended the Big Omaha conference for creatives and entrepreneurs with Holy Cow Design Gal. It was a sold out crowd of twenty and thirty somethings (they still let me in), and a fantastic lineup of tending-toward-geeky speakers such as Jason Fried of 37Signals, Micah Laaker...
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