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An easier way to offer services

An easier way to offer services...

Have you ever seen the Progressive insurance commercial on television that features a spokeswoman and customer in an insurance “store”, browsing through shelves of insurance (i.e. boxes that say Motorcycle Insurance, Homeowners Insurance, RV Insurance, etc.)? I love this visual depiction...
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Do I really need a logo?

Do I really need a logo?...

So you need business cards and a nice looking coaching packet and letterhead. Oh yeh, and a website. What do you think, will anything do or should you go for the identity package with logo and matching stuff? I say it depends. It depends on your goals and how you want to be perceived. It depends on...