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	<title>Comments on: Share what you know</title>
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	<description>essentials for coaches + growing companies</description>
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		<title>By: Susan Fleming</title>
		<link>http://essentialwebmarketing.com/2009/05/share-what-you-know/comment-page-1/#comment-36</link>
		<dc:creator>Susan Fleming</dc:creator>
		<pubDate>Fri, 16 Oct 2009 11:40:56 +0000</pubDate>
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		<description>That&#039;s a very encouraging thought, Beth. I love &quot;process&quot; -- how to do things, and I would rather share HOW to do something than actually do it. 

Because it takes so many contacts with a prospect before they buy from you (some say 7-9 and others say 13 or more), I think sharing what you know is the perfect way to keep them coming back. 

When I do SEO work for a client, I would much rather let them know exactly what I&#039;m doing than hide under a wizard&#039;s hat. I&#039;m almost as thrilled when they &quot;get it&quot; and decide to do it themselves as I am when they say, &quot;Cool! But can you do it for me?&quot; ... Almost!

Thanks for the inspiration.

Susan</description>
		<content:encoded><![CDATA[<p>That&#8217;s a very encouraging thought, Beth. I love &#8220;process&#8221; &#8212; how to do things, and I would rather share HOW to do something than actually do it. </p>
<p>Because it takes so many contacts with a prospect before they buy from you (some say 7-9 and others say 13 or more), I think sharing what you know is the perfect way to keep them coming back. </p>
<p>When I do SEO work for a client, I would much rather let them know exactly what I&#8217;m doing than hide under a wizard&#8217;s hat. I&#8217;m almost as thrilled when they &#8220;get it&#8221; and decide to do it themselves as I am when they say, &#8220;Cool! But can you do it for me?&#8221; &#8230; Almost!</p>
<p>Thanks for the inspiration.</p>
<p>Susan</p>
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