So you need business cards and a nice looking coaching packet and letterhead. Oh yeh, and a website.
What do you think, will anything do or should you go for the identity package with logo and matching stuff?
I say it depends. It depends on your goals and how you want to be perceived. It depends on your priorities. And it depends on your audience.
The thing is, we judge the book by its cover all the time. I hate that. But its true. Think about your purchases today or yesterday. Did packaging affect your choice? Uh huh. That’s what I thought.
So your identity is not your coaching brand, but it can be the visual anchor that ties your practice together. It can be that visual cue that reminds your audience who you are and what you are about (your personal brand).
What do you think, is a logo and identity pack important?
