I was on the hunt for an Easter gift for my daughter last week and ended in up the handbag section at her favorite department store.
Geez Louise, there were a billion choices of styles, sizes and colors. After 45 minutes of checking them all out – nah, not that one, too many zippers…nope, not enough room for cash…umm, no, she would lose that one — I walked out empty handed. Yikes! I guess too many choices are paralyzing (for me, anyway).
That’s kinda how it is when it comes to choosing a coaching market. It’s easy to get paralyzed with the possibilities.
So how do you choose a great market?
One way is to think of your market in terms of its groupiness, for example is there an annual conference, a magazine, or an online forum that would allow you to connect with the group?
How have you moved away from endless possibilites and into the zone of clarity?
