What website tool is best...

Posted by Beth Cole in Website Options on 04 18th, 2009 | No Comments
I hear the question “What website tool is best?” alot. I think the answer depends on your goals, how hands on you want to be in managing your content, and your audience. As you consider your options, remember the best thing you can do for your audience and for search engines is to provide...
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Do I really need a logo?...

Posted by Beth Cole in Identity Design on 04 18th, 2009 | No Comments
So you need business cards and a nice looking coaching packet and letterhead. Oh yeh, and a website. What do you think, will anything do or should you go for the identity package with logo and matching stuff? I say it depends. It depends on your goals and how you want to be perceived. It depends on...
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What’s your offer...

Posted by Beth Cole in Proprietary Packages on 04 18th, 2009 | No Comments
Anybody can offer hourly coaching or services, but you are not just anybody, right? You have a unique style, perspective and approach. Your prospects are interested in what you bring to the table that no one else can. It might be your initial assessment, or a proprietary method of action planning or...
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Choosing your market...

Posted by Beth Cole in Target Market on 04 16th, 2009 | No Comments
I was on the hunt for an Easter gift for my daughter last week and ended in up the handbag section at her favorite department store. Geez Louise, there were a billion choices of styles, sizes and colors. After 45 minutes of  checking them all out –  nah, not that one, too many zippers…nope,...
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